The AFL is please to announce a new partnership with Continental Tyres for the 2021 Toyota AFL Premiership Season.
The partnership will see Continental Tyres become a Major Partner, with the exclusive naming rights of the AFL Trade Period and the official sponsor of the AFL Runners.
Continental Tyres will be featured across Trade Radio and it's social media channels, while the company's iconic yellow and black logo will be featured on the back of all AFL Runners shirts.
In addition, Richmond Captain Trent Cotchin and Carlton Co-Captain Patrick Cripps have been names as the official 2021 Continental Tyres Ambassadors.
The celebrate the partnership, Continental Tyres is bringing Melbournian's a unique footy experience from the comfort of their cars, with a special screening of the opening Round One match between Richmond and Carlton.
AFL Executive General Manager of Customer and Commercial, Kylie Rogers said it was pleasing to be partnering with the global leader in tyre safety.
"We're thrilled to be partnering with Continental Tyres for the 2021 Toyota AFL Premiership Season and welcome them on board as the exclusive naming rights partner of the AFL Trade Period and AFL Runners," she said.
"Both the AFL and Continental Tyres share a rich history which spans more than a century, and we couldn't be prouder to team up with the global leaders in tyre safety ahead of the 2021 season."
Continental Tyres Managing Director Mitchell Golledge said Continental Tyres is thrilled to launch the Drive-In Footy experience for AFL fans to enjoy.
"We're excited to be partnering with the AFL in season 2021 and couldn't think of a better way to celebrate our new partnership than with the launch of the Continental Tyres Drive-In Footy event," he said.
"With many Victorians starved of LIVE football last year, we hope this initiative can provide more football fans with the opportunity to get excited for the upcoming season, cheer on their teams and celebrate this great game in a unique experience."