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Continental tyres highly successful in Original Equipment market


  • Continental continues its success as a leading OE supplier
  • 9 out of 10 best-selling European cars are approved with Continental tyres

Continental is one of the largest suppliers of tyres to vehicle manufacturers. Many vehicles models spanning more than 20 different car brands in Australia are fitted with tyres from the Hanover-based German company. What’s more, when it comes to the top-selling European cars such as the VW Golf, Renault Clio and Ford Fiesta, the manufacturers have approved more than two thirds of the models for original fitment with Continental tyres.


The company’s products are also popular with the producers of sports cars and super sports cars such as Porsche, Maserati and Mercedes-Benz AMG. Rolls Royce and Maybach drive on Continental, while electric car manufacturers Audi, Tesla and Renault also trust the company’s products as original fitment to their cars. Continental’s customer list is not limited to European manufacturers, with German imported Holden Commodore models and Asian manufactured brands such as Hyundai also highly pleased with the development expertise emanating from Germany.


Continental recently received further approvals for OE tyres from leading vehicle manufacturers, with Audi’s the Q8 running on its summer tyres. BMW has followed suit, fitting Continental tyres to its X7, X3M, X3 and Z4 models. The Rolls Royce Cullinan rolls out of the factory on tyres developed by the development department in Hanover-Stöcken.


The reason for the wealth of approvals for tyres is the high level of expertise and experience that Continental engineers have gained over many years of development cooperation with car manufacturers. As a result, tyres can be specifically tuned to meet the desired drive and handling characteristics or the car’s engineers, these include characteristics such as perfect handling for Porsche or M-BMW, maximum comfort at high speed for Rolls Royce, and very low rolling resistance for electric cars. A single development round is often not enough. In collaboration with the car manufacturers, prototypes are developed and tested until the customised tyre is a perfect match to their exacting requirements. This process, in some cases, can take up to four years from concept to supply, with each OE tyre passing around 100 different tests before being approved.


Ensuring that these tyres are delivered to the aftermarket in Australia is a key focus point for Continental Tyres of Australia, the authorised importer of Continental tyres into Australia. The company spends a great deal of time with car importers to ensure they deliver the original specification tyre to as many car models as possible. This ensures that car owners can source replacement tyres from authorised retail outlets for their cars to ensure the same levels of safety and driver enjoyment originally intended for their cars by the car manufacturer. Consulting with authorised retail outlets will also ensure consumers are receiving the correct advice and recommendations for replacement.